Ten years after our creation, our olfactory label takes a new step forward by collaborating with dsm-firmenich, a world leader in olfactory innovation.

This partnership enables us to leverage the full expertise of dsm-firmenich: over 30 years of research in olfaction, emotion, and cognition, in collaboration with world-renowned prestigious institutions such as the University of Geneva, as well as more than 50 major scientific publications.

We enjoy direct and unprecedented access to dsm-firmenich’s scientific innovations: bespoke development of new exclusive accords, cutting-edge olfactory technologies, and, most importantly, groundbreaking scientific methodologies to measure both the conscious and unconscious emotional responses to our fragrances.

We create functional fragrances with scientifically measurable effects.

We believe that fragrances not only make us smell good but also have the power to make us feel good.

We unlock the invisible power of scent to transform and positively impact people’s lives.